i:brands is all about fashion eyewear that looks great whilst being functional, of exceptional quality and highly affordable. 

Sourcing the best, the quirkiest, and the most sought after international brands is the company’s primary goal and heading this demanding mission is i:brands Director, Helen Najar. Helen has 30 years of retail experience in fashion and homewares and a particular expertise in marrying the right brand, or brands with the right retail partner in order to showcase the product whilst giving the retailer a real point of difference in their market.  

i:brands does more than just distribute and position product. Helen fully supports her distribution channel with innovative, purpose-built point of sale material, including cleverly designed stands, brochures and displays that ensure the brand is not only noticed but fully integrated into the retailer’s line-up.  

The first brand in the stable was CliC, the world’s original magnetic connection eyewear. Helen secured the Asia Pacific distribution rights for CliC in August 2003.  Through the rapid growth of CliC in Australia, Helen discovered the untapped potential for practical fashion eyewear and from this point she set up her distribution and marketing company, now known as i:brands.

Helen’s flair for launching international collections has seen the birth of leading international brands, such as CliC, Twister, Cecily, Podreader, Filao Paris in the Australian, New Zealand and wider Asia Pacific region.

Recently launched is a new ‘volume’ range called Clear-Sight Readers, a range that meets all the i:brands criteria as it is attractive, unusual and very affordable.

Helen loves the challenge of working to a design brief and continues to enjoy developing specific collections under license.